Title: Amazon Launches New Feature to Help Small Businesses During the Pandemic
Amazon, the world’s largest e-commerce platform, has launched a new feature to help small businesses struggling during the pandemic. The feature, called “Build Your Own” allows small businesses to create personalized storefronts on the Amazon website. This move comes as many small businesses have been forced to shut down or drastically change their operations due to the economic impact of the COVID-19 pandemic.
According to a recent survey by the National Federation of Independent Business, 92% of small businesses have been negatively impacted by the pandemic. Many have had to lay off employees, reduce hours, or even close their doors permanently. As a result, many small businesses have turned to online platforms like Amazon to continue selling their products and services.
The “Build Your Own” feature gives small businesses the ability to customize their storefronts on Amazon, making it easier for customers to find and purchase their products. Businesses can upload their own logos, images, and descriptions, giving them a unique and professional online presence. This is especially beneficial for businesses that may not have the resources or technical expertise to create their own e-commerce websites.
In addition to the personalized storefronts, Amazon is also offering small businesses access to its vast customer base. With over 200 million active users, Amazon provides small businesses with a ready-made market to sell their products. This is a huge advantage for small businesses that may not have had the resources to reach such a large audience on their own.
The “Build Your Own” feature is not only beneficial for small businesses, but it also benefits Amazon. With more small businesses joining the platform, Amazon is able to increase its product offerings and attract more customers. This is a win-win situation for both parties.
Many small businesses have already taken advantage of the new feature and have seen positive results. One such business is a handmade soap company based in California. The owner, Maria, had to close her physical store due to the pandemic but was able to continue selling her products on Amazon. With the “Build Your Own” feature, Maria was able to create a professional storefront and reach a wider audience. She has seen an increase in sales and is grateful for the opportunity to continue her business during these difficult times.
Amazon’s move to support small businesses during the pandemic is not surprising, given the company’s commitment to helping small businesses grow. In 2019, Amazon launched a program called “Amazon Small Business Academy” to provide training and resources to small business owners. The company has also pledged to invest $18 billion in 2020 to help small and medium-sized businesses grow on its platform.
The “Build Your Own” feature is just one of the many ways Amazon is supporting small businesses during the pandemic. As the world continues to navigate through these challenging times, it is heartening to see large corporations like Amazon stepping up to help those in need. Small businesses are the backbone of the economy, and with initiatives like this, they can continue to thrive and contribute to the growth of the economy.